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Liverpool set to earn £35 million from three brand-name sponsorship deals

It would largely cover the transfer fee paid for Ryan Gravenberch.

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Liverpool spent a combined fee of around £165 million to bring in the likes of Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch during the summer window.

Although it is a lot of money no doubt, to bring in four players of their quality for that price is good work by Liverpool’s recruitment team.

Paul Joyce of The Times has now reported that Liverpool are set to earn more than £35 million from new commercial deals.

This comes after agreeing a third partnership with a blue-chip company (a well-established, normally transnational, company) in recent months.

FSG have maintained that commercial growth is key to the club’s self-sustaining model, and this is their latest step in that direction.

The announcement with UPS is part of a broader scheme that also saw Peloton and Google Pixel enter a partnership with Liverpool FC.

Liverpool’s commercial director, Ben Latty, has been fairly busy negotiating sponsorships and partnerships – including an initiative by the club to strengthen its commercial presence in the Middle East and Africa.

Latty has been looking to employ a strategy that focuses on secure, selected, high-profile deals rather than a more scattergun approach.

The increased revenue should offset the £34 million transfer fee Liverpool paid for Ryan Gravenberch’s services on deadline day.

It seems to be another step in the right direction for Liverpool and FSG as the Reds try to keep up with rest of the Premier League’s spending power.

Liverpool made a before-tax profit of just £7.5 million during the quadruple challenging 2021-22 season – highlighting the dangerous position clubs can be in financially.

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