The relationship between the world-beating basketball star and Liverpool extends back 11 years with Liverpool, but recently new information was revealed.
Fenway Sports Group have recently confirmed that LeBron James is increasing his equity in them as part of a lifetime marketing deal.
James is a superstar in the world of basketball and is currently the world’s highest-paid athlete who is still playing.
With a net worth of $1b, his increased involvement will be welcomed by Liverpool supporters with open arms.
James previously had a 1% stake in FSG after his initial purchase of a 2% stake back in Liverpool back in 2011.
FSG posted the announcement on their website after a partners meeting in Florida.
“FSM (Fenway Sports Management) and LRMR Ventures have extended their longstanding strategic partnership into a lifetime deal that will allow FSM to continue to secure exclusive, global marketing and sponsorship opportunities for four-time NBA Champion LeBron James.
“As part of the agreement, James, and co-founder of LRMR Ventures Maverick Carter will receive additional equity in FSM’s parent company FSG. James and Carter became members of FSG’s ownership group in 2021.”
The 38-year-old global icon recently partnered with Liverpool in the form of the LeBron range, and was integral to Liverpool’s kit deal with Nike.
FSG will continue to seek further investment for the Reds, and the club still remains on the market.
